We produced this promotional video for the Narre Warren Football Netball Club, to attract new sponsors and corporate partners to the club. President Tim Allan wanted a video that profiles the club and its activities, that also showcases the benefits of becoming a partner. It was important the branding was prominent throughout, so we created a “bug” in the corner with the Narre Warren FNC logo, as well as motion graphics outlining what the club stands for, the connection that it has to the community and how a corporate partner can tap into this connection. The club is passionate and well supported, and we really wanted to show this by focusing on the people and faces that make the club tick. The aim was for the viewer to connect to the club on an emotional level.
We also created a shorter version of the video, which the club used as a teaser to the main video, releasing this first to generate a buzz.
We also repackaged this into a shortform 15 second version for Instagram, which is one of the social media platforms where the club is most active.