Social Media Video Marketing Target Audience

Social Media Video Marketing: Know Your Audience

Every major social media platform now supports video. It is important to choose the right strategy for the right audience. It can be very overwhelming when creating a video marketing strategy to know how best to communicate appropriately on each platform. It is tempting to use a scattergun approach, repurposing the same videos across all […]

Promo Video

Promo Videos for Chaos to Calm Consultancy

Last year we produced two promo videos for Chrissie Davies who runs Chaos to Calm Consultancy. Her business helps teachers and parents with practical strategies for behaviour management, and advises on relationship building for families to help them restore harmony in their lives. As she has two distinct target audiences, families and educators, we have […]

Property Profile Video for Hodges Cranbourne

We recently produced this property profile video for Ben Doughton at Hodges Real Estate in Cranbourne. Ben wished to have a video that showcased the best features of this beautiful, light, bright property, and also highlight the local area which is so close to the home. The video was then used as a Facebook ad, […]

Commercial for Startabiz Web Design

We recently produced this commercial for Startabiz Web Design and founder James Gatward. James wanted to highlight the trust element of his business, and also the friendly, local and approachable nature of Startabiz and his small team. He wanted to empathise with potential clients who may have had bad experiences with a web designer and […]

You Get More With Hodges Rebrand Video

The latest in our series of monthly update videos for Hodges Real Estate Cranbourne was a little different. Hodges has recently rebranded and director Ben Doughton was keen to showcase the new branding and what Hodges stands for. The video was filmed in one of Hodges Cranbourne’s listed properties. We captured footage of their new […]

Narre Warren Football Netball Club Partnership Video

We produced this promotional video for the Narre Warren Football Netball Club, to attract new sponsors and corporate partners to the club. President Tim Allan wanted a video that profiles the club and its activities, that also showcases the benefits of becoming a partner. It was important the branding was prominent throughout, so we created […]

Market Report Video for Hodges Real Estate

This video is the first in a series of monthly market report videos for Hodges Real Estate in Cranbourne. Ben Doughton, the Director of the Hodges Cranbourne branch and presenter of the video, wanted a video with a clean, modern look to reflect Hodges’ business identity. The purpose of the video is to update their […]

Which promo video is right for you?

Explainer videos have become very popular of late, and often businesses will use these as their promotional video, to introduce prospective customers to their brand. But is this well-suited to the message you wish to convey? Both commercials and explainer videos have their relative benefits and work well in different contexts, but which is right […]

Winning Video Marketing Strategies

Video Marketing is everywhere nowadays. The challenge for video marketers now is how to stand out from the crowd, how to cut through and create engagement in an online world full of video. The big brands are working hard to engage their audience using clever marketing to forge an emotional connection with their potential customers. […]

Video Marketing Content

Creating awesome video marketing content

There is no magic formula to video marketing, but there are certain things that many successful video marketing campaigns have in common: engagement, emotion and education. In this day and age it is increasingly important to ensure your video marketing stands out from the crowd. We are inundated with video messages across social media, we […]